Video News Releases

The  Video News Release (VNR)  is a television news story that communicates an entity's public relations or corporate message. It is paid for by the corporation or organization seeking to announce news and is delivered without charge to the media.

Produced in broadcast news style, VNRs relay the news of a product launch, medical discovery, corporate merger event, timely feature or breaking news directly to television news decision-makers who may use the video and audio material in full or edited form.

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Bob Vila’s “Home Again”  program promoted and helped to increase Sears market share.   This VNR reached over 12 million viewers. This video was produced by Flying Dreams Inc. and was directed by Diana Ritter and edited by Michael Sudyn. 

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This video was produced by Flying Dreams Inc. and was directed by Diana Ritter and edited by Michael Sudyn.

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This VNR was paid for by the National Sterling Silver Association and was produced by Flying Dreams Inc. This video was produced by Flying Dreams Inc. and was directed by Diana Ritter and edited by Michael Sudyn.

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This VNR was done for Hill & Knowlton public relations for the launch of Benecol. It was aired in the top 50 markets in both TV and print. 

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This VNR was used by Hill & Knowlton a public relations company to pitch this account.

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